Sonja Nollen-Smith (35, alumna Erasmus School of Economics ESE)

“Make it happen is an everyday challenge for me. Of course, it is wise to focus on the future but at the same time; life is what happens to you while you’re busy making other plans. I have experienced that after my daughter was born 2 years ago and the difficult year afterwards. So, make it happen every day. Don’t waste time you can spend with your loved ones and on things that give you energy.

I graduated in Entrepreneurship & Business Strategy, with a minor in Human Resource Management. After graduating I spent 7.5 years working for a big consultancy firm. Since 2011 I work at EUR as project manager and internal consultant in marketing. What I like best about my job is connecting all kinds of initiatives that will have – when tied together – a greater impact. That also means preventing loss. To get the best out of people and resources – that’s what gives me energy.
In the twelve years since my graduation I learned how to develop the analytical skills I acquired during my studies and to complement them with the human, emotional side. Why do we do what we do? What makes me happy? Who and what really matters? That gives me the power to get the most from every day, prevents me from wasting my time and allows me to allocate my scarce resources in the best way possible. And at the end of the day, that’s what an economist should do.”


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